Marie Catherine Dupuy, Vice-Chairman & Chief Creative Officer TBWA\FRANCE

"I've worked with Friko for about two years on the Chivas account at TBWA, and I must say it's always been a great experience.

Blessed (or cursed?) with unmatched curiosity and true empathy for all sorts of people, Friko always appeared to me as the kind of guy that is as comfortable in a board room in London as in a dive bar in Moscow or a subway car in Tokyo.

Professionally, Friko is the kind of planner that not only understands and loves to work closely with creatives but also has passion for the business side of the equation, often asking the kind of questions that help shed light on a issue or re-examine it in a different way.

Friko is also very good in finding disruptive consumer insights- and in understanding the way consumers behave in the jungle of new media.

I have no doubt he would be an asset to any great agency, especially one that values the individual, the team and the importance of a global perspective."

Marie-Catherine Dupuy
Vice-Chairman & Chief Creative Officer TBWA\FRANCE

Gui Borchert, Creative Director, Syrup

"It's great to work with a strategist that always brings something fresh to the table and manages to inspire the creatives with great new stuff everyday.

Friko is passionate about his work, a great presenter and always in a contagiously good mood. Meetings are never boring with Friko around.

Great strategists are rare to find, and I'm glad to have worked with one of them."

Gui Borchert

creative director, Syrup

Costantino Papadimitriou, Head of Innovation, DeBeers

"I have know Friko for many years. He continues to demonstrate the same vigor and energy as always. Friko has an inquisitive mind and is quick to understand and make valuable connections and readings. Mostly Friko takes on any task with verve and manages embrace fun at the same time.”

Costantino Papadimitriou

head of innovation, DeBeers

Jacob Cohen, Director of Operations, Syrup

“Friko excels in his ability to understand brands and communication not just from a marketing perspective but from a broader understanding of the consumer. He brought significant insights to the brands he worked on with us from qualitative research to integrative strategy that worked with the creative.

We look forward to working with Friko again soon.”

Jacob Cohen

Director of Operations, Syrup

Hunter Page, President, Tasmanian Rain

“Friko is extremely insightful and creative when it comes to branding and brand awareness. He was able to put us inside the head of our audience. Upfront, honest and a pleasure to work with.”

Hunter Page

President, Tasmanian Rain