"I've worked with Friko for about two years on the Chivas account at TBWA, and I must say it's always been a great experience.
Blessed (or cursed?) with unmatched curiosity and true empathy for all sorts of people, Friko always appeared to me as the kind of guy that is as comfortable in a board room in London as in a dive bar in Moscow or a subway car in Tokyo.
Professionally, Friko is the kind of planner that not only understands and loves to work closely with creatives but also has passion for the business side of the equation, often asking the kind of questions that help shed light on a issue or re-examine it in a different way.
Friko is also very good in finding disruptive consumer insights- and in understanding the way consumers behave in the jungle of new media.
I have no doubt he would be an asset to any great agency, especially one that values the individual, the team and the importance of a global perspective."
Marie-Catherine Dupuy
Vice-Chairman & Chief Creative Officer TBWA\FRANCE
